Polaroid 50X60, the Big One

My collaboration with Polaroid in Italy began in 1986 when, at Studio 117 in Milan, the world’s largest instant camera, the Polaroid 50×60, known as The Big One, was introduced for the first time. This unique masterpiece, of which only three examples existed in the world, marked the beginning of an innovative partnership. Over the following years, this extraordinary camera traveled throughout Italy, capturing unforgettable moments and transforming the art of instant photography. In 1990, I proposed and completed an ambitious project titled Carnival in Milan, using the Polaroid 50×60 optical bench. I set up an outdoor studio in Piazza Duomo, under a tent, where I created a painted backdrop depicting a typical scene of Milan, an idea that evoked the traditions of nineteenth-century photographers. Over four intense days, I immortalized approximately 150 people in their splendid carnival costumes. The success of this project was extraordinary and led to exhibitions throughout Italy, showcasing the unique charm of Polaroid photographs and the talent behind the lens.